Redken was created in 1960 by actress Paula Kent, who believed in the power of science. Realizing that there were no products on the market that took a scientific approach to haircare, Kent developed Redken – the first-ever hair brand to utilize the power of protein, moisture and acidic pH.
From iconic formulas to hands-on education, Redkens mission is to provide stylists and consumer with the tools they need to level up their looks and/or careers. Science is at the core of every single move Redken makes, balanced by the support of thier insanely talented Redken Artists. Their message is simple: Powered by Science. Prescribed by Pros.
Chemistry Salon is Brazilian Blowout certified
BRAZILIAN BLOWOUT IS THE ONLY SMOOTHING TREATMENT ASKED FOR BY NAME.
Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.
Brazilian Blowout FAQ click here
Chemistry Salon has the ability to get you Blonder and push the envelope further without compromising the integrity of hair. From the photo shoot to the salon chair, colorists are set free from the fear of damaged hair.
Olaplex can be used as a tool or a new service. As a tool, use the Olaplex Bond Multiplier No.1 adding it to lightener or color and finish by applying Bond Perfector No.2 after color is rinsed from the hair to dramatically reduce breakage with every color service.
Olaplex can be offered as a salon service. Include the professional Hair Perfector No.3 Take Home to use once a week to strengthen hair further or to use as a pre-treatment to a future chemical service. Hair Perfector No.3 Take Home has amazing additional benefits reported by hundreds of clients.
WHAT IS THIS STUFF…OLAPLEX?
The ORIGINAL chemistry that multiplies bonds and cross-links broken bonds. There can only be one!
OLAPLEX started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top colorists are saying about Olaplex all over social media. As they say, the proof is in the pudding.